Title : 2022 NRA Report-part2
This content has summarized 10-year outlook report from the ‘Restaurant Industry 2030 Report’ by NRA(National Restaurant Association).
This is Part2 of 2022 NRA Report.
If you want to see the summarized contents of the report, click
this [part1].
10 SURE THINGS
As restaurants shift away from the traditional, operators must be nimble. The world is changing fast, and business leaders will have to adapt with speed and agility. Constant innovation and speed-tomarket will help restaurants thrive as they serve guests where and when they want to be served.
1. The definition of “restaurant” will change. The digital
world and evolving consumer preferences are resulting in an array of restaurant
models aimed at giving customers what they want, when and where they want it.
Some restaurants will morph into a hybrid model, offering counter service, full
service, takeout and delivery, and meal kits. The delivery-only restaurant is
on the rise through virtual restaurants and “ghost kitchens.” New food halls
feature retail and restaurant pairings to make it easy for people both to eat
and to shop for food they can take home.
2. Off-premises opportunities will drive industry growth.
The increasing demand for off-premises meals is transforming the restaurant
industry and operators will need to find ways to tap into this new revenue
channel. Delivery orders are booming, and business models are shifting fast to
find ways to serve that customer base. The shift affects everything from
restaurant design to marketing, tech investment, operations, and site
selection.
3. Margin pressures will continue. Labor costs, real-estate costs, and increasing investments in delivery and technology will continue to put pressure on the restaurant P&L. There will be a strong motivation to automate routine back-of-house tasks in restaurant kitchens and bars, as well as escalate the use of kiosks and digital ordering.
4. Data is king. Restaurants will see new opportunities to apply data analytics to predict and capitalize on consumer demand and optimize supply economics.
5. Restaurants will serve and employ a different
demographic. The U.S. population and labor force will be the most diverse it’s
ever been, and the workforce will include more older Americans. Restaurant
operators will need to accommodate both the dining preferences and work styles
of an increasingly diverse American public.
6. Recruitment, retention and training will remain top
priorities. The skills and talent restaurants seek in their workforce will
evolve to support a new technology ecosystem. Restaurants will compete with
other industries for tech talent. Benefits will be critical to recruiting and
retaining employees. Technology-based training, certifications, and internal
career paths will be increasingly important tools to retain valuable employees.
7. Technology will drive tremendous advances in food safety,
food sourcing, and sustainability. As the supply chain grows increasingly
complex, operators will leverage blockchain and other new traceability
technologies, ingredient and sourcing data, automated food safety management
systems, and advances in utility and waste management to become more efficient,
transparent organizations.
8. Government will be a greater factor in everything
operators do. In addition to the federal government, state and local
governments may continue to add to the legislation, taxation and regulation
affecting restaurant operators.
9. Sustainability isn’t just a buzzword. It’s an important way to drive costs down as well as showcase the industry’s efforts to attract and serve the growing number of guests who are interested in everything about sustainability from restaurant packaging to food sourcing.
10. Restaurants will continue to bring people together.
Hospitality, excellence in service, and engagement in local communities will remain
the hallmark of the restaurant industry. That strong commitment to guests and
consumers of every type will be core to the industry’s identity in 2030 as
operators innovate and thrive in an age of increasing technology
25 Most likely developments by 2030
1. Competition for customers will intensify.
2. It will be commonplace for restaurants to accept mobile
payments.
3. Handheld payment terminals that allow for pay-at-the-table will be commonplace.
4. The vast majority of takeout and delivery orders will be
placed digitally.
5. Packaging designed exclusively for delivery and carryout
will be more sophisticated and effective.
6. Regardless of the nutritional content of the food,
consumers will still want comfort foods.
7. Convenience stores and grocery stores will expand their food service offerings.
8. More restaurant layouts will include areas dedicated to
delivery and carryout.
9. State and local governments will increase restaurant
industry regulation.
10. Total employee compensation costs will increase as a
percentage of sales.
11. More training will be provided online and on
smartphones.
12. The restaurant industry will continue to be a breeding
ground for entrepreneurialism.
13. Equipment used in restaurants will be more energy efficient.
14. The use of kiosks in limited-service restaurants will be
commonplace.
15. There will be increased regulation around third-party
delivery.
16. More employees will be certified in safe food handling
through Serv Safe products.
17. Video menu boards in limited-service restaurants will be
commonplace.
18. More restaurants will be designed to reduce the use of
energy and water and minimize waste.
19. Turning point-of-sale (POS) data into actionable
knowledge for operators will become easier.
20. Restaurant operators will be more likely to implement
more local, targeted and customized promotions.
21. Technology will be more effectively used to control
costs and enhance management efficiency.
22. Women will hold a larger proportion of upper management
jobs in the restaurant industry.
23. Restaurants will offer more healthy options on their
menus.
24. Restaurant inspection results will be readily available
to the public.
25. The federal government will enact more data-privacy
rules to regulate how businesses handle customer data.
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